The Monocards blog
Building is fun. Marketing is hard.
Notes on the hard part of building: showing your work, growing an audience and staying consistent without being a designer.
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Sep 1, 2026 · The marketing you do yourself
What to post on LinkedIn as a founder
What to post on LinkedIn as a founder: the five posts that translate from building, what to skip, and a cadence you can keep next to shipping.
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Aug 30, 2026 · Product teams · Reports at work
Monocards 1.5: markers, labels and redaction
Monocards 1.5 adds numbered markers, free text labels and redaction with a solid bar, pixelation or blur. What's new, why we built it, and how it looks.
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Aug 28, 2026 · Builders who share
Why I dropped my free tier
Why I removed the free tier from my Mac app after two weeks: the funnel numbers that changed my mind, and what free was actually costing me.
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Aug 28, 2026 · Reports at work
How to make a weekly status report people actually read
A weekly status report that gets read: what goes in, what stays out, why visuals beat paragraphs, and where to send it so it actually lands.
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Aug 27, 2026 · The marketing you do yourself · Builders who share
The one-hour-a-week marketing plan for solo developers
A realistic marketing plan for solo developers: one hour a week, a fixed rotation of posts, and a system that survives busy weeks. No threads, no burnout.
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Aug 26, 2026 · The marketing you do yourself
How to turn a support message into a testimonial
How to get testimonials for a new app when you have almost no users: the proof already sitting in your inbox, how to ask without being weird, and how to make it shareable.
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Aug 25, 2026 · Product teams · The marketing you do yourself
How to make App Store screenshots that convert
The honest guide to App Store screenshots that convert: why the first three screens decide most of your downloads, the rules that make a screenshot sell, and how to keep the whole set on-brand.
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Aug 24, 2026 · Builders who share
8 things to post as a developer (and the card for each)
What to post as a developer when you build in public: eight repeatable formats you can share every week, each mapped to the card that makes it look good.
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Aug 21, 2026 · Builders who share
How to build a personal brand as a developer
A no-cringe guide to personal branding for developers: what a personal brand actually is, why your code does not speak for itself, and the weekly habit that builds one.
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Aug 20, 2026 · The marketing you do yourself
How to promote your app without a marketing budget
A practical zero-budget plan for indie developers: the free channels that actually work, what to post, and a weekly cadence you can keep up next to building.
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Aug 19, 2026 · Builders who share
Building is fun. Marketing is hard.
Why builders postpone marketing until it is too late, the six things successful builders show consistently, and how to keep it up without being a designer.